ABM Social Selling
Success Board
This interactive board was created in collaboration between Qlik and Momentum Data.

It highlights the main successes and insights from the highly targeted ABM Social Selling programs run together globally since 2022 as part of Qlik's demand generation strategy.
THEN
In 2022, Roberto Fontana, Marketing Director in EMEA, was looking for a new way to source strategic deals with ISVs (Independent Software Vendors) across the Nordics and Italy.

He chose Social Selling with Momentum Data for its ability to start relevant 1:1 conversations using account-based targeting at scale.

By targeting new accounts across Italy and the Nordics, Qlik is reinforcing its strong brand awareness with new ISVs, starting conversations, generating meetings and gaining new relevant LinkedIn networks for future opportunities.
2 years later, Qlik has expanded Momentum Data's campaigns across various regions globally and to its partners who are targeting the North American market. In total we are now targeting 35+ countries globally.

To date, 16 of the Qlik sales team members' LinkedIn profiles are being leveraged to grow the collective Qlik network with new, relevant and qualified connections, and to engage these networks via 1:1 messaging, event promotion and thought leadership content on their newsfeeds.

This board is designed to help spread the word to other Qlik Marketing and Sales teams!
NOW
-Corrado Lorefice,
Country Leader ISV & MSP
Momentum Data has helped me grow my network and drive a lot of relevant conversations.
A global partnership: How we arrived at working together to generate demand in 35+ countries
Momentum Data's algorithm identified Qlik's potential key target companies and contacts, and leveraged the sales reps' profiles to expand their LinkedIn networks and generate highly targeted and high-value sales opportunities.
So, how did these programs work?
Qlik's highest-performing messaging
Optimize the LinkedIn profiles of Qlik's sales team.
Define target audience & grow network on LinkedIn.
Engage new network via direct messages, newsfeed posts and event promotion.
Qlik's sales team takes over the pre-qualified conversations.
Hi {{FIRSTNAME}}, I appreciate you connecting with me here. 

In my role at Qlik, I am supporting companies like {{CLIENT1}}, {{CLIENT2}} and {{CLIENT3}} with a data analytics platform that can be embedded directly into their business applications serving thousands of end users every day.

I help C-Level executives like yourself achieve a seamless flow of actionable intelligence, which can be integrated into your organization's internal systems or commercial products, ensuring real-time decision-making.

If you have a moment, I would love to demonstrate some interesting use cases on how we can provide user friendly visualizations and the ability to support scalable operations for {{COMPANYNAME}}.

Would you have 15 minutes next week for a virtual coffee?

Hope to speak soon,
{{PROFILEOWNER}}
Hi {{FIRSTNAME}}, I appreciate you connecting with me here. 

In my role at Qlik, I am supporting companies like {{CLIENT1}}, {{CLIENT2}} and {{CLIENT3}} with a data analytics platform that can be embedded directly into their business applications serving thousands of end users every day.

I assist clients in similar roles to yourself to get deeper insights into customer behavior, market trends, and product performance.

I am not sure if this is within the scope of your role, but if that’s the case I would love to have a 15-minute chat with you next week.

Hope to speak soon,
{{PROFILEOWNER}}
Hi {{FIRSTNAME}}, I appreciate you connecting with me here. 

In my role at Qlik, I am supporting companies like {{CLIENT1}}, {{CLIENT2}} and {{CLIENT3}} with a data analytics platform that can be embedded directly into their business applications serving thousands of end users every day.

I assist clients in similar roles as yourself to close gaps across their data integration, reporting and machine learning systems, creating a multi-directional continuous flow of data and insights for their analytical solutions. 

If you have a moment, I would love to demonstrate some interesting use cases on how we can provide user friendly visualizations and the ability to support scalable operations for {{COMPANYNAME}}.

Would you have 15 minutes next week for a virtual coffee?

Hope to speak soon,
{{PROFILEOWNER}}
Examples of strong LinkedIn profiles from your colleagues
Select the icons to explore their profiles
Przemek Zabludowski
Emil Fredriksson
Brad Songer
Alexander Gallert
Meet Roxana, Qlik's Account Manager
Enthusiastic commitment to Qlik as dedicated Key Account Manager
Specialist in ABM and Social Selling
Half-Persian and grew up in Germany before moving to Barcelona
Who exactly is Momentum Data?
Founded in 2017 and based in London & Barcelona, Momentum Data is the leading ABM Social Selling program for Enterprise Marketing & Sales teams.
Account-Based
Targeting:
outreach to specific, high-value target accounts 
Non-stop assistance: dedicated Account Manager walks participants through the whole process
What makes Momentum Data's campaigns uniquely effective for Qlik?
Compliant & Secure to address Qlik's GDPR and data security requirements
Proprietary Tech:
AI and RPA (Robotic Process Automation) allows for ABM at scale
Momentum Data specializes in B2B Enterprise clients in the software, technology, and industrial sectors, working with some of the largest in the world.
Together we have noted various campaign highlights and learnings
ABM Social Selling has worked well for demand generation and creating awareness within Qlik's key target accounts.
Qlik's sales teams now have a broader, highly-relevant LinkedIn network for future engagement.
Interested in learning more? 
We're ready to help.
Schedule a 20-minute meeting.